Are Your Candidates on Pinterest?
Posted on Thu, May 03, 2012
Pinterest is the newest trend to hit the social networking scene. Pinterest is a content sharing service that allows members to “pin” images, videos and other objects to their pinboard. Essentially, it is a virtual pinboard for any information, images and videos you want to come back to in the future.
It is the fastest growing network since Facebook and accounts for over 3% of all web referral traffic. That is a huge percent for a site that was only launched a mere 2 years ago!
Typical user demographics include: (note that these are not correlated)
- Predominantly female (68.2%)
- Age 25-34 (27.4%)
- Income $100,000 (28.3%)
- Geographic (East south central: Mississippi, Alabama, Kentucky, Tennessee)
- 50% have children
Now what does all of this mean for recruitment? Well for one, it is another resource pool of potential job seekers just waiting to be found. Though there probably aren’t too many candidates using Pinterest as a job seeking tool yet, it can definitely be used for sourcing. You can search candidates by keywords (i.e. RN or nursing) and see who is following certain organizations or trend boards to get an idea of what the candidates interests are. You can also search by location and individuals can add their Facebook and Twitter profiles.
Candidates can also use Pinterest during their job search efforts in numerous ways, including to:
- find companies that they want to work for. Pin boards can help job seekers get a sense of the company’s culture, priorities, outreach strategies and overall tone.
- create a visual resume, portfolio, etc.
- find career advice from college career centers
- find career advice from career experts
- insprie themselves to find what makes them happy
Pinterest is still an invite-only site, but it is easy to join. As long as you know someone who has an account, they can send you an invite and you’re set to go!
Do you see Pinterest being used as a tool for recruitment besides sourcing in the future? How are you using Pinterest now?
Post contributed by Brittney Horn
Follow me on Twitter @BrittneyLHorn or connect with me on LinkedIn
