Social Recruiting: Are You Doing Enough?
Posted by Andrea Peet in Recruitalicious, tags: #social recruiting summit, Facebook, guest blog contest, marketing, social media, social recruiting, twitter
A push exists for recruiters to integrate social media into their everyday routines. It’s not just about phone calls anymore– suddenly we’re expected to have a reach beyond the telephone line. Lately, new recruiting efforts have emerged, thanks to the rise of social media. This trend seems as though it’s here to stay. Matt Alder’s article, “Six Key Elements of Social Recruiting,” lays out what he believes are important ideas to strengthen a company’s social recruiting skills. While I agree with his elements as imperative to social recruiting, I think a big part of the picture is to combine the digital world with the physical world.
I like to think of myself as an informed citizen. Part of my routine, both as a recruiter and citizen, is to know what’s going on, whether that’s news in the recruiting world or in the real world. I enjoy traditional media: I’m still adapting to the turn towards digital. My company now has Twitter and Facebook accounts. I want to see a combination, a partnership, of digital and traditional media. Recruiters need to start thinking outside the box. Cell phones are a common accessory for many people, so why not use this to our advantage?
Social networks like Facebook are coming out with applications designed to make it easier for cell phone users to access their sites. Why don’t recruiting firms design an application or a Web site built for cell phone use? The UK has experimented with this idea for about two years.
Social media can be used for many purposes, but when a company is trying to hire the best talent, it needs to use every communication avenue possible, and be innovative in implementing new ideas as well.
What do you think? How has social media impacted your job every day? Has it made it easier or more difficult? Submit your written or video thoughts as part of our social media guest blog contest. We’ll post the best responses to the Recruitalicious blog and enter you in a drawing for a free ticket to next spring’s #socialrecruiting summit!
Image by fastcompany.com
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