BizTimes Media: The Rise of Workforce Marketing through Social Media
Pinstripe recently hosted a webinar featuring Jason Seiden, CEO of Ajax Workforce Marketing. The webinar, Beyond Social: The Rise of Workforce Marketing, introduces a concept called workforce marketing, which is an approach to employee engagement that encourages and enables employees to actively participate in their companies’ marketing initiatives.
BizTimes Milwaukee magazine attended the Pinstripe-hosted webinar and published an editorial on September 16 based on the insights shared by Jason. The article, The Rise of Workforce Marketing through Social Media, explores how a commitment to workforce marketing can help companies “share their story with the world in a much greater capacity.”
Excerpts from the article:
As social media has become an increasingly stronger force in people's personal and professional spheres, platforms like LinkedIn have opened up new opportunities for employees to actively participate in their companies' marketing initiatives.
This cutting-edge concept, known as workforce marketing, can amplify companies' efforts to spread their brand through the additional touch points of their employees. By proactively bringing their employees into the marketing mix, companies are able to reinforce their central marketing message through a greater number of channels and create a lasting sense of cohesion among all departments and staff members.
Once employees begin reinforcing their company's messaging, companies can maximize the benefits on both ends by facilitating analytics, updates and routine training.
To ensure lasting success with workforce marketing, swift action is required on the part of employers. Since many employees already have a social presence through one platform or another, companies need to move quickly if they want to get in front of their employees and encourage cohesion.
By taking this action and committing to workforce marketing, companies can operate more efficiently and transparently as a unified team and share their story with the world in a much greater capacity.
To access a free replay of the webinar, visit: http://www.pinstripetalent.com/resources/webinars-and-podcasts/beyond-social-the-rise-of-workforce-marketing
For access to the complete article, visit: http://www.biztimes.com/article/20130916/MAGAZINE03/130919885/0/SEARCH
BROOKFIELD, WI – September 24, 2013
– Pinstripe & Ochre House, the largest independent provider of global Recruitment Process Outsourcing (RPO) and strategic talent management solutions, today announced their top three ranking on the annual “Baker’s Dozen” list of global RPO firms based on client satisfaction surveys and published by HRO Today magazine. In addition to ranking third overall for global RPO providers in 2013, the firm was awarded the third ranking in this year’s inaugural Healthcare industry expertise and European services categories.
“Our recent move, combining forces with Ochre House, is a testament to our leadership’s desire to meet our clients' needs and fundamentally disrupt the talent solutions landscape,” said Sue Marks, CEO of Pinstripe & Ochre House. “Together, we have the people, the passion and the client support – as evidenced by our top three ranking on this client satisfaction-based survey – to aspire to a higher standard in RPO business value and change the way the world views talent.”
“I want to congratulate the Pinstripe & Ochre House team on achieving their highest ranking ever at number three on this year’s list,” said Elliot Clark, CEO and Chairman of SharedXpertise, the publisher of HRO Today magazine during the recorded broadcast announcing the results. “Among the independent firms, Pinstripe [& Ochre House] now ascends to the level of true global player. They can challenge any international staffing firm on footprint, capability and language support. [Their combination] changes the game, and adds a new and potent player,” he continued in a recent editorial.About Pinstripe & Ochre House
Pinstripe & Ochre House is the world’s largest independent provider of Recruitment Process Outsourcing (RPO) and strategic talent management solutions. U.S.-based Pinstripe and UK-based Ochre House combined in July of 2013, bringing together expertise and dedication to quality service that will change the way the world views talent. Pinstripe & Ochre House's combined global presence includes more than 800 employees, serving 88 clients across 55 countries in 26 languages. This footprint includes Ochre House’s 2012 acquisition of two leading strategic resourcing firms in the Middle East and North Africa, TAAHEED and Carmichael Fisher. Together, we provide customized talent acquisition and management solutions to the healthcare, advanced manufacturing, financial services, life sciences and technology industries. For more information, visit ochrehouse.pinstripe.com.About the Survey & HRO Today
HRO Today’s Baker’s Dozen rankings are based solely on feedback from buyers of the rated services; the ratings are not based on the opinion of the HRO Today staff. We collect feedback annually through an online survey, which we distribute both directly to buyers through our own mailing lists and indirectly by sending service providers the link to send to their clients. In order to determine an overall ranking, we analyze results across three subcategories: service breadth, deal sizes, and quality. Using a predetermined algorithm that weighs questions and categories based on importance, we calculate scores in all three subcategories as well as an overall score. The rankings are based on those scores. While we do not claim that our methodology is the only viable ratings program available, we do vouch for its statistical validity. HRO Today and www.hrotoday.com
offer the best content choices for the HR leaders seeking online information in the form of newsletters, webinar series and online video content. HRO Today is a product of SharedXpertise. Find more information at www.sharedxpertise.com
Pinstripe Executive Vice President, Angela Hills, recently contributed an article to HRreview, a global news and informational resource for HR and talent acquisition professionals. The editorial, Mission Impossible – the Recruiting Challenge, explores why hiring niche, high-level and technical professionals often feels like “mission impossible” for many organizations. Angela also shared insight into why Recruitment Process Outsourcing (RPO), one of the fastest-growing HR outsourcing services across the globe, may be the “secret weapon for hiring precision and efficiency” companies need to achieve a sustained competitive edge.
Excerpt from the article:
Mind-erase the traditional connotations you have of outsourcing. Engaging an RPO firm doesn’t mean that highly sensitive people decisions will get shipped overseas or become an automated function. Rather, it enables a company to employ a team of experienced professionals with knowledge of the latest recruiting technologies and strategies who operate behind-the-scenes as part of your brand, enabling your team to continue focusing on the business.
Hiring is an increasingly expensive and time-intensive proposition, with an average cost-per-hire of more than $2,400 and an average of 34 days to fill a job vacancy, according to the Society for Human Resource Management (SHRM). For rapidly growing organizations with ongoing hiring needs, RPOs can offer a number of advantages from both a financial and resource standpoint.
For insight into these advantages and access to the full article, visit:
Pinstripe & Ochre House was featured in the September issue of HRO Today magazine, which boasts the highest percentage of HR officer readership of any periodical across the United States. Written by Elliot Clark, Chairman and CEO of SharedXpertise, the article—World Conquest – The impacts of the recent Pinstripe and Ochre House merger—explores the necessary spread of global Recruitment Process Outsourcing (RPO) and how the merger further cements Pinstripe & Ochre House as a “true global player.”
Excerpts from the article:
Five years ago I had a spirited debate with a CEO of one of the top RPO firms. He was not as convinced as I was about the spread of global RPO. I had long believed (back to my Kenexa days) that eventually global companies and global providers would agree that HR services needed to be—what was the word I was thinking of—well, global.
Last month we saw the merger of Pinstripe and Ochre House as evidence that this trend is now simply a global given. Pinstripe has been a leading provider of RPO and talent management solutions to clients since its inception. It has grown to be one of the top players in the space and the only top player (with the acquisition by IBM of Kenexa) that is not a division of a global staffing or HR BPO firm in North America. Pinstripe has industrial vertical expertise in financial services, manufacturing, technology, and healthcare.
Ochre House has been a challenger brand for the last few years and has also grown dramatically. It also expanded globally, buying TAAHEED and Carmichael Fisher to secure markets in the Middle East and North Africa. There may not be a lot of RPO in the Middle East and North Africa right now, but if you recall the quote by ice hockey great Wayne Gretzsky “that it was not about skating to where the puck is but where it is headed next,” than this strategy makes great sense. The combination of the firms creates a company with more than 750 professionals servicing clients in 43 countries in 26 languages. Both impressive and necessary to support global HR organizations.
[Pinstripe & Ochre House] can challenge any international staffing firm on footprint, capability, and language support. It was a necessity to survive in the rarified and highly competitive atmosphere at the top of the RPO market.
We congratulate Pinstripe and Ochre House on the merger. It changes the game, and adds a new and potent player to the 2014 RFP season.
For access to the complete article, visit: http://www.hrotoday.com/content/5467/world-conquest
President of Pinstripe Healthcare, Jill Schwieters, was featured in the September issue of Hospitals & Health Networks, the flagship publication of the American Hospital Association. The article, The March of the Millennials: Your Hospitals Staff in 2025, explores what the hospital workforce will look like in 2025 and the future prominence of the Millennial generation. More specifically, Jill discusses the importance of investing in future-forward communication strategies—including social media.
Excerpt from the article:
Email? Facebook? That's Grandpa's social media
If they want to recruit younger employees, hospitals whose social media policy consists of posting on Facebook a few times a week will need to step it up, says Jill Schwieters, president of Pinstripe
Healthcare, a talent management and recruiting firm. "We all need to learn how to communicate and interact with Millennials. These are young people who are used to talking with six different people while playing Xbox. This is a workforce that's been communicating on Facebook. They don't text anymore; they certainly don't send and receive emails. Everything's two- and three-word answers."
She advises hospitals not only to devote more resources to external social media, but to turn their gaze inward, as well, so people can communicate efficiently within the organization. "Look at internal communications and technologies that you're investing in, so you've got a platform where people can be communicating department to department or hospital to hospital," she says. "If you think about a health system, how many different departments, how many different hospitals, how many different venues will there actually be? You need to make sure you've got the right digital platform to support real-time accurate and effective communication. And as it advances, keep up with those advances."
What will social media comprise in 2025? With communication tools changing constantly and quickly, trying to foresee that is an exercise in futility, Schwieters says. "My son would say, 'Grandma ruined Facebook, so we're doing Instagram now.' "
She advises hospitals to stay connected to area colleges and bring young job interns into the organization to stay current. "Those will be the folks who keep you in sync with what the trends and the best modes of communication are," she says.
For access to the complete article, visit: http://www.hhnmag.com/hhnmag/jsp/articledisplay.jsp?dcrpath=HHNMAG/Article/data/09SEP2013/0913HHN_Feature_staffingissues&domain=HHNMAG
BROOKFIELD, WI – September 17, 2013 – Sue Marks, CEO of Pinstripe & Ochre House, the largest independent provider of global Recruitment Process Outsourcing (RPO) and strategic talent management solutions, today was a featured panelist at the Fall 2013 ERE Recruiting Conference & Expo at the McCormick Center in Chicago, Illinois. The panel, entitled What's Really Happening at Leading Corporate Recruiting Departments, was made up of the heads of recruitment outsourcing companies who shared an inside look into what’s going on with their clients. The panelists covered the latest trends going on in corporate recruiting; how companies are positioning and altering their departments to prepare for the future; what their best clients are doing right; and what’s keeping recruiting leaders up at night.
Sue will be joined by fellow panelists Ron Mester, CEO of ERE Media, Inc., Rebecca Callahan, President of Randstad Sourceright, and Kathy Kalstrup, Global RPO Leader for Aon Hewitt.
For more information about Pinstripe or to inquire about having Sue Marks speak at your event, please contact Kristen Wright at (262) 754-5340.
About the ERE
In 1998, ERE was created as an online gathering place for recruiters. It was a needed destination where they could network, share best practices, and learn from each other. More than a decade later, ERE Media has become the go-to source for information and conferences in the human resources and recruiting industries. We have built our publications and conferences around four core brands and audiences to cater to their specific needs. ERE is the flagship publication and conference of ERE Media, designed to deliver need-to-know information to corporate recruiting professionals. It has steadily grown into the must-read publication and must-attend conference for corporate recruiting. ERE provides a blog, daily email newsletter, community, webinars, and job board. We also host both the twice-a-year ERE Recruiting Conference & Expo and Recruiting Innovation Summits.
Pinstripe & Ochre House was recently featured in an editorial published by Horses for Sources (HfS) Research, a leading global analyst and knowledge community for the business and IT services industries. Written by Vice President, Christa Degnan Manning, the premise of the article explains: “The official combination of Pinstripe and Ochre House brings customizable global solutions to top-talent seekers.”
Additionally, HfS recently evaluated Pinstripe and Ochre House as separate entities—using the editorial to present their research on each organization’s core assets and approaches to talent acquisition and management. Excerpts from the report, Pinstripe & Ochre House: Globally Chic, are presented below.
Excerpts from the article:
[Pinstripe’s] tagline, ‘We Become You,’ is not only clever, but physically comes across in how Pinstripe arranges its client teams to mirror its customer organizations. Individuals sit in workstation pods grouped under customer banners. Employees adorn cubicles with client-branded marketing collateral and tchotchkes, giving the impression that they actually work for the client company. In HfS’s view of the ‘extended enterprise,’ they literally are an extension.
On Ochre House:
Ochre House has an established an up-front client engagement model that enlists clients to outline broadly what they need in terms of the workforce, factoring in labor trends and business plan and goal-setting scenarios. To this end, the teams are better able to understand customer trajectories and critical talent gaps, while still working within clients’ existing talent and development activities. [Sue] Brooks, [Executive Vice President,] said her staff focuses on working with clients, “to make the best of what they’ve got and aligning before they go out externally.
On Pinstripe & Ochre House, as a combined entity:
By venturing officially onto the global playing field and moving more into talent management, the new Pinstripe & Ochre House clearly heads into the competitive sights of bigger players such as Alexander Mann Solutions (AMS) and IBM/Kenexa. It will also draw attention from Randstad SourceRight and U.S.-based ADP.
While you can bet these bigger players will try to buttonhole Pinstripe & Ochre House as a boutique player without the capabilities to scale, the companies’ reputation for responsiveness, flexibility, and the transparency with which its teams engage with its clients and their candidates and employees alike may make all the difference to today’s disenfranchised workers. They ultimately decide who has the best recruiting capabilities and its questionable if big brand behemoths will be able to deliver discerning results over smaller players over the long haul – think Sears over Saville Row.
For access to the complete article, click here.
Pinstripe founder and CEO, Sue Marks, was recently quoted in an editorial published by CNBC.com, commenting on the Employment Situation Summary—which was released by the Bureau of Labor Statistics on September 6, 2013. The article, Jobs growth misses high hopes; unemployment rate drops to 7.3%, features Sue and other economic experts providing insight into the unemployment rate and its impact on the U.S. economy.
Excerpt from the article:
Job growth was less than expected in August as the U.S. economy added 169,000 positions, raising questions over whether the Federal Reserve will begin a pullback on its historically easy monetary policy.
The Bureau of Labor Statistics also said the unemployment rate dropped to 7.3%, its lowest since December 2008, but due primarily to fewer Americans in the labor force.
A more encompassing rate that counts the underemployed and those who have quit working also fell, dropping to 13.7%.
"Overall the report contains both positive and negative factors, and while insufficient to change our expectations over an imminent reduction in the pace of bond purchases it should do wonders for settling some of the indigestion suffered by worrywarts in the bond market," said Andrew Wilkinson, chief economic strategist at Miller Tabak. "The word 'Goldilocks' springs to mind somewhere, but we're not quite sure where to place it."
"We've got a generational shift going on here. It's going to be persistent," said Sue Marks, founder and CEO at Pinstripe, a global employment recruiting firm. "It's a systemic problem and a systemic situation that's going to require some new thinking."
For access to the complete article and report, visit: http://www.cnbc.com/id/101014110
BROOKFIELD, WI – August 6, 2013 – Today, Angela Hills, executive vice president of Pinstripe, Inc., the nation’s leading pure-play recruitment process outsourcing provider, moderated an expert panel entitled Sourcing Tech Talent with a Human Touch featuring guests Bob Parks, director of human resources for Grundfos, and Lisa M. Smith, college relations manager for Intel Corporation. The panel was a part of the Talent Management Alliance 2013 STEM Regaining Our Innovation conference held at the Hyatt Regency Fishermans Wharf in San Francisco, California.
In the tight market for STEM talent organizations are developing creative strategies to identify, nurture, attract and hire the right fit experts who will drive business results. These innovative organizations are quickly learning the importance of balancing the efficiencies of high tech sourcing with a high-touch candidate engagement experience. The expert panelists openly shared the successes and challenges they’ve encountered while integrating a personal-touch into their employment brand and STEM sourcing outreach strategies. These leaders have cracked the formula for creating an optimal engagement experience for candidates while still enabling recruiters with innovative recruitment technologies.
For more information about Pinstripe’s expertise in STEM hiring, or to inquire about having Angela Hills speak at your event, please contact Kristen Wright at (262) 754-5340.
About TMA’s STEM Summit
TMA’s 2013 STEM Summit will take a two-pronged approach in addressing the STEM talent deficit that our country is facing by not just looking at the talent management needs; but also defining the types of STEM educational outreach needed in our society to produce the innovative talent this country was once known for. The summit will feature case studies and best practices in strategic STEM education outreach starting as early as K-12, and leading all the way up to the secondary and post-secondary levels. The summit will also focus on strategic talent management and acquisition practices that will address the mismatch of skills in current STEM talent and the complexity of sourcing STEM talent in an increasingly competitive, global market.
BROOKFIELD, WI & London, UK – July 18, 2013 – Pinstripe, Inc., the leading pure-play Recruitment Process Outsourcing (RPO) provider, today announced that it has joined forces with UK-based Ochre House to form the largest independent provider of global RPO and strategic talent management solutions. Financial investments from both leadership teams and leading technology-focused private equity firm Accel-KKR, enabled the transaction.
Pinstripe and Ochre House’s combined global presence includes 767 employees, serving 88 clients in 43 countries around the world. This footprint includes Ochre House’s 2012 acquisition of two leading strategic resourcing firms in the Middle East and North Africa, TAAHEED and Carmichael Fisher.
“Both Pinstripe and Ochre House are known for creating transformational talent solutions, which led us to become strategic partners in 2009. Today’s announcement brings together the best and most experienced talent available to break new ground for our clients and the industry,” said Sue Marks, chief executive officer of the combined organization. “Together, we are creating an organization with global reach, a greater breadth of strategic solutions, technology-enabled services and a shared approach to unsurpassed customer care and responsiveness.”
Attracting and retaining business critical talent is a significant challenge facing many multinational companies as they operate and expand in different parts of the world. The integration of Ochre House’s global network with Pinstripe’s industry-leading services is a clear answer to the growing demand for a single, dedicated provider of end-to-end talent solutions worldwide.
“Pinstripe and Ochre House’s combined strength will become the new benchmark for global RPO and talent management solutions,” said Chris Herrmannsen, executive vice president for the combined organization. “We intend to further expand our footprint into emerging markets and provide our clients with a powerful, unified solution for navigating today’s increasingly competitive talent marketplace.”
“By bringing Pinstripe and Ochre House together, clients gain deeper access to our greatest asset, our locally-based talent experts across the globe,” said Sue Brooks, executive vice president for the combined organization. “In addition, it opens the door to new growth opportunities for our employees.”
“This move further enables our vision to bring best-in-class talent and executive search solutions to a worldwide client base. We look forward to providing our clients with the additional services needed to achieve competitive advantage through talent,” said Craig Pointon, executive vice president for the combined organization.
The transaction was completed through backing from Pinstripe’s strategic equity partner, Accel-KKR, with the integrated executive management team maintaining a significant financial stake in the new organization.
“Accel-KKR’s support in bringing together Pinstripe and Ochre House underscores our belief in the power of these two industry leaders and the growth potential we see for multi-country RPO service delivery,” said Greg Williams, managing director at Accel-KKR. “Both Pinstripe and Ochre House embody characteristics that our firm looks for: a top management team, proven global leadership, a world-class client base and exceptional technology platforms; and together they are poised to quickly redefine the global talent acquisition and management industry.”
Pinstripe and Ochre House’s success has been recognized industry-wide. Pinstripe was ranked as a “10 Best” RPO Provider by HR Executive and the Outsourcing Institute and was identified as a 2013 RPO Leader & Star Performer in the Everest Group PEAK Matrix. Pinstripe also received the 2012 & 2013 North American Recruitment Customer Relationship of the Year awards from the Human Resources Outsourcing Association. Both Pinstripe and Ochre House have been repeatedly ranked on HRO Today magazine’s “Baker’s Dozen” lists of top RPO providers and Ochre House was recognized as one of the top four organizations with the most experience in multi-region RPO in the 2013 Everest Group PEAK report.
The terms of the acquisition and plans for integration were not disclosed. The four companies, Pinstripe, Ochre House, Carmichael Fisher and TAAHEED, will continue to operate independently in the regions they currently serve, with integration viewed as a future state. For more information, please visit ochrehouse.pinstripe.com.
Note to Journalists
For your convenience we have included insights from other key investors, analysts and clients.
“The Pinstripe and Ochre House partnership has already proven to be one of the most successful in the industry, attributed to sharing complimentary values and a keen focus on talent management,” said NelsonHall HR outsourcing research director, Gary Bragar. “Together, they are a force to be reckoned with as leaders in best-in-class recruitment practices and in the more value-added RPO services.”
“As the RPO industry continues to evolve, organizations increasingly look to capture business and strategic impact through their RPO initiatives. Further, globalization imperatives are driving them to seek a global partner,” said Rajesh Ranjan, vice president of business process outsourcing research at Everest Group. “The combined Pinstripe and Ochre House organization has the potential to offer a global model to meet these strategic objectives.”
“Pinstripe is one of the largest and fastest growing RPO firms in the U.S., as is Ochre House in Europe. Their combination is a potent merger of independent RPO firms that now has to be considered a top global player. Both companies have great track records of delivering complex and highly customized solutions, and their reach across North America, Europe and the Middle East make them a top choice for companies looking for multi-country solutions,” according to Elliot Clark, CEO of HRO Today.
“This is good news for Smiths Group. We have been working with Ochre House and Pinstripe on providing multi-country RPO services as part of our global HR transformation and they have also worked with us on strategic consulting projects,” said Terry Nolan, HR director at Smiths Group. “This new entity will be a very important partner in helping us attract great talent into our global portfolio of world class businesses.”
“As we expand our global footprint, we sought a talent solutions provider that could scale with us, providing the recruitment expertise and operational excellence we need in the markets into which our businesses take us,” said Nury Plumley, Agilent Technologies, Americas and Europe Staffing Manager.
“We are delighted to have worked with an exceptional and highly committed management team and to have played a role in building Ochre House into a leading multi-regional RPO player,” said Belinda Berkeley, Private Equity Investment Director of Ochre House for NBGI Private Equity. “It is credit to management that they kept the business focused on the high value strategic hiring demands of blue chip clients, a market that has continued to grow ahead of the broader recruitment market. This investment shows our commitment to investing in companies with compelling value propositions.”
About Pinstripe, Inc.
Pinstripe, Inc. is North America’s leading independent recruitment process outsourcing (RPO) provider. Pinstripe delivers customized solutions that help clients align talent strategies to business objectives. Consistent with Pinstripe’s brand promise WE BECOME YOU™, dedicated recruitment teams act as an extension of the human resources function, providing a tailored candidate experience reflective of the client’s brand, values and culture. Pinstripe primarily services clients in the healthcare, advanced manufacturing, financial services, life sciences and technology industries. For more information, please visit www.pinstripe.com or engage with us on LinkedIn, Facebook, Twitter, YouTube or our blogs.
About Ochre House
Ochre House is a major international player in recruitment outsourcing and the wider talent management field, with regional hubs in Europe, Asia and latterly in the Middle East under the Carmichael Fisher & TAAHEED brands. Named by top outsourcing analysts, NelsonHall, as one of the world’s leading providers of full end-to-end recruitment process outsourcing, Ochre House focuses on all key aspects of the talent pipeline – engagement, development and retention – to deliver Total Workforce Management. More information on Ochre House is available at www.ochrehouse.com.
Accel-KKR is a technology-focused private equity firm with $2.3 billion in assets under management. The firm invests primarily in software and technology-enabled businesses well positioned for topline and bottom-line growth. At the core of Accel-KKR's investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through the significant resources available through the Accel-KKR network. Accel-KKR has a particular focus on buyouts and recapitalizations of family-owned or closely-held private companies, going-private transactions and divisional buyouts of larger companies. It invests across a range of structures, functions as minority or majority investors and commits a wide range of capital – from less than $10 million to more than $100 million. The firm has offices in Menlo Park and Atlanta. For more information, please visit www.accel-kkr.com.