Posts Tagged “innovation”

PinstripeWe have a mantra at our company: “Be more like Pinstripe…and less like everyone else.”

I must hear this 10 or more times a day. So I got to thinking, how does “Be more like Pinstripe…and less like everyone else” impact the RPO sales process?

In the RPO industry, it seems as if suppliers are sounding more and more alike. I frequently check out the competition. I go through their websites, read their brochures and case studies, and check them out at trade shows. From these activities, I have observed a uniformity of sorts. I am losing my ability to distinguish one Recruitment Process supplier from another. Also, it must be getting more and more difficult for potential buyers to make decisions if all their down selected suppliers sound and look and alike.

Pinstripe has chosen not to conform. Some might think we are being different just for the sake of being different, but that is far from true. We chose to follow our own path because that is who we are and, hopefully, potential clients will both appreciate our authenticity and further realize that our uniqueness will carry over into their RPO programs.

It is probably an unconventional strategy to “stick out” as much we do; however, in the long run, it is a benefit. The benefit is that potential buyers can quickly determine if we are the kind of RPO supplier they want to partner with. If they want bold and innovative, then Pinstripe is a yes. If they want gradual evolution and are philosophical late adopters, then Pinstripe is probably not a match.

It is about culture and culture fit. And this is our way of helping organizations in their RPO selection process.

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