We’re a month into the New Year and the new decade. Even if we’re heading out of the recession, we are certainly not out of the turbulence. And since we’ll be unable to predict when and where things are going – uncertainty is reigning – we’ll have to get really good at adapting, and adapting quickly.
Jeff Immelt has said that beyond this recession we’ll be in the “reset” economy. A big question for us here at Pinstripe and for our clients is “how do we break away from the ‘sea of sameness’ and excel under a new and ever changing set of conditions? How do we differentiate? How do we create distance between ourselves and our competitors in the market for talent and in the markets we serve?”
Well here’s something to consider … the markets for talent are viewed as mature markets and over time it becomes harder and harder to differentiate. When that happens, we encounter something called the “Good Enough Line.” Have you ever heard the saying “Too often ‘good’ is the enemy of the ‘best’”? That’s exactly what happens … “good enough” becomes just that, and incremental value gets hard to “sell”. So how do we break through the “Good Enough Line”? We have to get and stay laser focused on bringing recognizable and relevant value to candidates in a way that matters to them. If we don’t, we won’t break through that line. Think of it as a glass ceiling – we can see above it, but can’t get through.
Today’s social media platforms and tools are the perfect vehicles for breaking through the “Good Enough Line” to ensure we attract not just any talent, but the best talent.
During the past 18 months we’ve been very careful as organizations not to sink the boat, but the focus moving forward must be on not missing the boat. So pick up your game and don’t settle for good enough.
Tags: economy, good enough line, Jeff Immelt, social media
